Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and researching which brand is best, you are likely exposed to many tailored ads and relevant content. Since the experience was so personalized, you might even think you have made the best choice for purchase. The reason behind such experiences may be due to a business using a customer data platform (CDP).
by Victoria Blackwell
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
Retail Media Advertising Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).
by Emily Malis Greathouse
Customer Data Platforms (CDP) Glossary Terms
Outbound marketing is a proactive approach where businesses reach leads via ads, cold outreach, and promotion. Explore its benefits and best practices.
by Kelly Fiorini
Customer data platforms (CDP) are systems that gather customer data from multiple sources into a single software tool. Learn the types and benefits.
by Holly Landis
Customer Data Platforms (CDP) Discussions
0
Question on: Bloomreach
Can I use this tool for advanced SQL queries ?We still use the basic import from our sql database for some sends, I haven't connected it yet to PostGRE to write sql queries. I am a bit afraid that it may cause some problems.
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Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced query is more complicated than joins, the best idea would be to contact our live support via chat. They have an average response time of under two minutes and will be able to help you with your specific case. If you want to learn more about different types of data sources Exponea supports, check out our documentation page: https://docs.exponea.com/docs/data-import#data-source
Exponea documentation also has a separate page dedicated to connecting to databases in a secure way that protect your data: https://docs.exponea.com/docs/secure-connections If you are not a customer of Exponea yet, we suggest scheduling a demo: https://exponea.com/request-demo/
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Yes. You can use the SQL editor for this.
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Comment deleted by user.
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Comment deleted by user.
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Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade broker,i was scammed $170000USD by online broker but at last i found someone who help me to recover all my lost funds back from a scam that took my capital with an unregulated broker,if you need assistance with regards of your lost funds from your broker or maybe your broker manager is asking you to make more deposit before you could make a withdrawal or your account has been manipulated by your broker manager or your broker has blocked your account just because they need you to make more deposit to your account.if you're interested in getting all your lost funds back kindly get in contact with me through my personal email address and I will guide you on the steps to take to recover all lost funds my email address: wa666913@gmail.com
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Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade broker,i was scammed $170000USD by online broker but at last i found someone who help me to recover all my lost funds back from a scam that took my capital with an unregulated broker,if you need assistance with regards of your lost funds from your broker or maybe your broker manager is asking you to make more deposit before you could make a withdrawal or your account has been manipulated by your broker manager or your broker has blocked your account just because they need you to make more deposit to your account.if you're interested in getting all your lost funds back kindly get in contact with me through my personal email address and I will guide you on the steps to take to recover all lost funds my email address: wa666913@gmail.com
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Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake brokers if you have been scammed before well i know a lot of people have lost so much of their fund, life saving, retirement saving. investment and even sold a lot properties so that can they can be able to trade more more with binary options broker but it all went negatives ways for them which they don't even expected and I know a lot of people might have lost hope that their fund is gone forever or it can’t be recovered anymore that's (BIG NO).........I have good new I wanna shared with victims sorry for your lost its not easy but i can fully assure you on how you gonna recover your money within days who have loss much fund due to binary scam and i wanna tell there is big advantage to recover all your lost when you are ready to consult the one online leading intelligence and trustworthy group of hacker,Are you really seeking for help in recovery of your lost in binary option/cryptocurrency frauds, forex trading scam, investment scam any kind of scam I wanna highly recommend the number one leading intelligence and professional organization ACTIVEBONORUM I personally have introduce this great group hacker to every individual I know physically who is seeking for recovery helps and when it come to handle case for victim they are very reliable and trustworthy.they don’t charge any upfront payment before they start working your case when they get the vital information about the lost fund from the victim and it take them some working days to recover fund I wanna make sure victim don’t fall in the hands of another scammer again cos I know how it gonna feel to lost another fund to fake recovery when seeking for recovery expert I know a lot of fake recovery group acting up and pretending as if they can assist you they only want your money and that’s all please be careful out there you are feel free to consult them on Activebonorum sit
Direct message to (michaelsmith@gmail.com)
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I am really grateful to Mr Marco Borsatom for his help in my trading life, i really benefited greatly from his profit am getting from his trades with his strategies given to me without any fee, I was once an epitome of losing and I thought Binary & Forex Trading isn’t real and too good to be true, but now am currently earning great profits, and I was finally able to recover all the money that my brokers(s) took from me without allowing me to withdraw all through his help i really thank him for his support and I just have to share it here that all are not the same as we think they are, they are really people who are God fearing and kind to be with, you can contact him via his Email: borsatom320@gmail.com if you have a problem and he might want to help with his kind heart.
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0
Question on: Bloomreach
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?We currently run other automations such as abandon basket, birthday, welcome, however it would be great to see if any of you use anything abit less well known that you have seen results from
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We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case, it is worth mentioning our:
- Watchdog price alert: If a customer views a product more than once, this automation checks whether a viewed item is already on discount. If not, and if the customer does not purchase the product within 24 hours, the product is automatically added to a list we call "watchdog". Then the automation regularly checks whether the item goes on sale. When it does, the customer gets notified about the discount with a personalized message via email or push notifications.
- Category affinity: Based on customers' past behaviors, both offline and online, we know which categories they have shown the most interest in in the past. This automation checks the new products in that category and notifies the customers when there are products personally interesting for them. This use case also works with brand affinity, or a specific tag affinity.
- Instagram-based newsletters: This automation automatically checks the latest posts from your brand's Instagram feed and sends them to your customers for inspiration.
- Granular lookalike targeting based on CLTV: This automation creates a lookalike seed audience with a weighted importance metric based on how much value each customer has brought to your business. This way, the lookalike audience you'll create in Facebook or Google will be much more accurate and valuable.
If you are looking for additional information, find all of our Plug & Play use cases here https://docs.google.com/spreadsheets/d/1Ha6orQwXsWd8HevVBftWVaCPqFEcuNC3JzdOroAGFhM/edit?usp=sharing
or read our advanced retargeting use case here https://exponea.com/solutions/how-to-use-predictive-audiences-to-target-better-for-increased-roas-and-higher-roi/
https://exponea.com/success-stories/hansapost-ai-driven-lookalike-audiences/
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Try injecting brand re-enforcement messaging on landing pages for new customers that may not of heard of you before.
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Abandoned Cart, Nurturing, Welcome campaigns etc
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Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade broker,i was scammed $170000USD by online broker but at last i found someone who help me to recover all my lost funds back from a scam that took my capital with an unregulated broker,if you need assistance with regards of your lost funds from your broker or maybe your broker manager is asking you to make more deposit before you could make a withdrawal or your account has been manipulated by your broker manager or your broker has blocked your account just because they need you to make more deposit to your account.if you're interested in getting all your lost funds back kindly get in contact with me through my personal email address and I will guide you on the steps to take to recover all lost funds my email address: wa666913@gmail.com
Show More
Show Less
I have invested with some scam brokers in the past, and the story is as horrific as the ones i have read because i went through the ordeal myself. I lost almost $140,000, to this unfortunate brokers, there a friend referred me to a recovery firm that got me 90% of my money back, plus my accrued bonuses. Please stay clear of these scammers and if you have lost money you can still get your money back if you really want to, you can reach out to (borsatom320@gmail.com) Telegram @Borsatom
via email I will definitely help you in getting back your lost funds to any broker..... as mine was recovered too
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Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake brokers if you have been scammed before well i know a lot of people have lost so much of their fund, life saving, retirement saving. investment and even sold a lot properties so that can they can be able to trade more more with binary options broker but it all went negatives ways for them which they don't even expected and I know a lot of people might have lost hope that their fund is gone forever or it can’t be recovered anymore that's (BIG NO).........I have good new I wanna shared with victims sorry for your lost its not easy but i can fully assure you on how you gonna recover your money within days who have loss much fund due to binary scam and i wanna tell there is big advantage to recover all your lost when you are ready to consult the one online leading intelligence and trustworthy group of hacker,Are you really seeking for help in recovery of your lost in binary option/cryptocurrency frauds, forex trading scam, investment scam any kind of scam I wanna highly recommend the number one leading intelligence and professional organization ACTIVEBONORUM I personally have introduce this great group hacker to every individual I know physically who is seeking for recovery helps and when it come to handle case for victim they are very reliable and trustworthy.they don’t charge any upfront payment before they start working your case when they get the vital information about the lost fund from the victim and it take them some working days to recover fund I wanna make sure victim don’t fall in the hands of another scammer again cos I know how it gonna feel to lost another fund to fake recovery when seeking for recovery expert I know a lot of fake recovery group acting up and pretending as if they can assist you they only want your money and that’s all please be careful out there you are feel free to consult them on Activebonorum sit
Direct message to (michaelsmith@gmail.com)
Show More
Show Less
Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake brokers if you have been scammed before well i know a lot of people have lost so much of their fund, life saving, retirement saving. investment and even sold a lot properties so that can they can be able to trade more more with binary options broker but it all went negatives ways for them which they don't even expected and I know a lot of people might have lost hope that their fund is gone forever or it can’t be recovered anymore that's (BIG NO).........I have good new I wanna shared with victims sorry for your lost its not easy but i can fully assure you on how you gonna recover your money within days who have loss much fund due to binary scam and i wanna tell there is big advantage to recover all your lost when you are ready to consult the one online leading intelligence and trustworthy group of hacker,Are you really seeking for help in recovery of your lost in binary option/cryptocurrency frauds, forex trading scam, investment scam any kind of scam I wanna highly recommend the number one leading intelligence and professional organization ACTIVEBONORUM I personally have introduce this great group hacker to every individual I know physically who is seeking for recovery helps and when it come to handle case for victim they are very reliable and trustworthy.they don’t charge any upfront payment before they start working your case when they get the vital information about the lost fund from the victim and it take them some working days to recover fund I wanna make sure victim don’t fall in the hands of another scammer again cos I know how it gonna feel to lost another fund to fake recovery when seeking for recovery expert I know a lot of fake recovery group acting up and pretending as if they can assist you they only want your money and that’s all please be careful out there you are feel free to consult them on Activebonorum sit
Direct message to (michaelsmith@gmail.com)
Show More
Show Less
I am really grateful to Mr Marco Borsatom for his help in my trading life, i really benefited greatly from his profit am getting from his trades with his strategies given to me without any fee, I was once an epitome of losing and I thought Binary & Forex Trading isn’t real and too good to be true, but now am currently earning great profits, and I was finally able to recover all the money that my brokers(s) took from me without allowing me to withdraw all through his help i really thank him for his support and I just have to share it here that all are not the same as we think they are, they are really people who are God fearing and kind to be with, you can contact him via his Email: borsatom320@gmail.com if you have a problem and he might want to help with his kind heart.
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0
Question on: Maropost Marketing Cloud
What is pricing?Looking for a ball park on pricing
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Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross Andrew
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Customer Data Platforms (CDP) Reports
Mid-Market Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Momentum Grid® Report
