Customer Data Platforms (CDP) Resources

A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data foundation by collecting customer data from different channels and sources. CDPs come with out-of-the-box connectors for a speedy setup. The platform then automatically cleans and enriches customer data before unifying customer profiles. Thanks to this unification process, a CDP becomes the single source of truth for company-wide customer initiatives. The platform provides a single customer view (SCV) to marketing, sales, and support, making it easier to coordinate campaigns and initiatives. A CDP also derives consumer insights using artificial intelligence and machine learning. Teams can apply these insights for data-driven customer experiences and journeys. A true CDP solution is scalable and flexible, effortlessly adapting to a business’s growth, and not a patchwork of different solutions and vendors that needs to be replaced when a company’s client base expands. This makes a CDP a valuable tool for both global companies and small-to-medium enterprises alike.

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Hey Alaran, thanks for reaching out. You're currently on the free plan so you get one destination or 10 destination fields at no cost. Great to hear you'd like to unlock more capabilities! Your account manager Liz will work with you on a plan that fits your needs.

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CDPs like CustomerLabs helps the marketer to bring the first-party user data together. Both anonymous user data their identities, as well as known user data along with their behavior. CDPs also will have the option to pass this data to other platforms primarily to ad platforms. Markters can segment the users based on their behavior, traits and other information so that they can engage them across the funnel.

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