# Best Customer Advocacy Software - Page 10 ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Aug 2026) - **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,400+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) **Sponsored** ### Referral Factory Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆 [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-08-01T11%3A32%3A44Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D10&secure%5Btoken%5D=26a0f9b213ee734cc57c475e2434c6b991c5d156a754cbd855facc6222ccb943&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com&secure%5Burl_type%5D=custom_url) ### [Peepi](https://www.g2.com/products/peepi/reviews) Peepi is the complete solution for scaling customer and employee engagement, turning them into Brand Defenders, increasing Retention, encouraging Sharing Your Experiences and Attracting New Customers. #### Who Is the Company Behind Peepi? - **Seller:** [Peepi](https://www.g2.com/sellers/peepi) - **Year Founded:** 2018 - **HQ Location:** Curitiba, BR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ab1c5a2fdd94020ca63e03e4b356c036725dcb3c3ae2b985fd200b592376207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcomunitive&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® ### [Perxi](https://www.g2.com/products/perxi/reviews) Keep track of your customers referrals, and easily reward them. #### Who Is the Company Behind Perxi? - **Seller:** [Exults](https://www.g2.com/sellers/exults) - **Year Founded:** 2005 - **HQ Location:** Coral Springs, US - **Twitter:** @exults 744 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ae5fbe39cb6a054b121ff8a71bf5ad50de842e9135c3baabd6d9cbac792c673&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexults%2F&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® ### [Popdeem](https://www.g2.com/products/popdeem/reviews) Popdeem is a social rewards tool that helps marketers turn customers into brand advocates through word-of-mouth marketing and social loyalty #### Who Is the Company Behind Popdeem? - **Seller:** [Popdeem](https://www.g2.com/sellers/popdeem) - **Year Founded:** 2012 - **HQ Location:** Dublin 2, IE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b56fb908e794759864cd899bcdfd1d47150c33fb66806a69477ec9d51a2b40f8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpopdeem-somnium-ltd-&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [PostSpeaker](https://www.g2.com/products/postspeaker/reviews) PostSpeaker is a social media sharing tool for getting the word out on LinkedIn, Twitter and Facebook. Users can recruit employees and other business ambassadors to share posts on social media through extended campaigns. Your ambassadors do not need to share any passwords with PostSpeaker in order to have content posted to their accounts. With PostSpeaker, ambassadors keep control of what gets posted to their social media, and can change or cancel any scheduled post before it goes out. PostSpeaker extends your social media reach, without relying on others to reblog, reshare, or retweet. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate PostSpeaker? - **Ease of Use:** 8.3/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.3/10 (Category avg: 9.0/10) - **Ease of Setup:** 6.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind PostSpeaker? - **Seller:** [PostSpeaker](https://www.g2.com/sellers/postspeaker) - **Year Founded:** 2016 - **HQ Location:** Bussum, NL - **Twitter:** @postspeaker 2,257 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d28a6850bd434614c8dd01c7bad4a0eb9316809df20963714bb06901a2199d88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpostspeaker%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of PostSpeaker? **["A thunderclap for every message"](https://www.g2.com/survey_responses/postspeaker-review-615667)** **Rating:** 4.5/5.0 stars _— Gigi D._ [Read full review](https://www.g2.com/survey_responses/postspeaker-review-615667) #### What Are G2 Users Discussing About PostSpeaker? - [What is PostSpeaker used for?](https://www.g2.com/discussions/what-is-postspeaker-used-for) ### [Productfans](https://www.g2.com/products/productfans/reviews) A customer advocacy and engagement solution for customer-focused brands, designed to easily discover and manage your product's superfans. #### Who Is the Company Behind Productfans? - **Seller:** [Techmoca](https://www.g2.com/sellers/techmoca) - **Year Founded:** 2023 - **HQ Location:** Remote, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f4f0d3bd63a587d3e23eadd2bacb2b87103ab38e5d26a276f8797b0c68045738&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproductfans&secure%5Burl_type%5D=linkedin_company_website) ### [Reachify](https://www.g2.com/products/reachify/reviews) Reachify is an business communicationplatform for better customer experiences and collaborative, efficient workplace. #### Who Is the Company Behind Reachify? - **Seller:** [Reachify](https://www.g2.com/sellers/reachify) - **Year Founded:** 2015 - **HQ Location:** San Diego, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a8c01e59fdfda4d13d48d3f3d1467f8c89addacb87ce59056ad8aa523d19e7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freachify.io%2F&secure%5Burl_type%5D=linkedin_company_website) 15 employees on LinkedIn® ### [Reciproci](https://www.g2.com/products/reciproci/reviews) Reciproci is a bootstrapped Enterprise SaaS Platform that has been seeded and driven by experienced entrepreneurs with a successful track record of creating growth companies. The core team today has 85 hardcore believers committed to creating solutions for the new marketing battlefront- Customer Experience. Over 600 man years of R&D and product development effort has been invested into the vision to help traditional businesses go Phygital, i.e. to provide “Physical Businesses” a definitive digital edge over their “Born-Digital” rivals. With “Experience Commerce'' as its tagline, Reciproci is an offering for Retailers of goods, information and money around Customer Experience. Through its highly innovative features, Reciproci deeply engages with the customer across all the touchpoints- InStore, Mobile, Web- ultimately seeking to boost a Singular Metric- Customer Life Time Value. “In this new Phygital business world – a world where physical and digital worlds are overlapping, customer experience is an undisputed differentiator for any business. How well has the business met or exceeded these CX expectations can be measured by a single performance metric: Customer LifeTime Value. Why? Because CLTV encompasses everything that a business aspires in a relationship with the customer: Continuity, Growth and Profits and Loyalty” The product uses a combination of exponential technologies like Mobile Backend As A Service, Machine Learning and Gamification Tech. The product has been validated and demonstrable value has been created for large Multi-Brand Retailers, Single Brand Chains in Fashion, F&B, Fitness & Wellness Companies, and the Hospitality industry. Deep connect is built with the customer community through gamified engagement and innovative rewards programs. The product has been validated across the world with successful deployments in Middle East Asia, South East Asia, and India. Encouraged by the success, expansion of footprint to Europe and the USA is afoot now. #### Who Is the Company Behind Reciproci? - **Seller:** [TechTree IT Systems Pvt Ltd](https://www.g2.com/sellers/techtree-it-systems-pvt-ltd) - **Year Founded:** 2006 - **HQ Location:** Noida, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1af4f2695ace241008c9ca904486a767e6614d9ffd207d6cda570af35870a80&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechtreeit-systems-p-ltd-&secure%5Burl_type%5D=linkedin_company_website) 251 employees on LinkedIn® ### [Refer.com](https://www.g2.com/products/refer-com/reviews) Refer.com is a referral lead generating solution for service providers. Refer.com software provides the means to build networks of trusted professionals actively seeking to give and receive new referred business opportunities. By investing just 10 minutes a day, you'll never let a new opportunity slip through the cracks. #### Who Is the Company Behind Refer.com? - **Seller:** [Refer.com](https://www.g2.com/sellers/refer-com) - **Year Founded:** 2019 - **HQ Location:** San Marcos, US - **Twitter:** @referdotcom 1,716 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e1e06ec87642e1a74e5270d233b7683bf7a666f7e13f9b7a8f12dab901898f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3582125&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Referenssipalvelu.fi](https://www.g2.com/products/referenssipalvelu-fi/reviews) Referenssipalvelu.fi is a Finnish B2B reference-story platform that helps companies collect, publish, and reuse customer references to support sales and marketing. It’s built for SMEs and customer-facing teams who want to turn successful projects into credible proof that makes buying decisions easier. With Referenssipalvelu.fi, you can: - Create structured customer case studies and reference stories (with consistent templates) - Publish references in a searchable, shareable format - Reuse the same proof across your website, proposals, outbound messages, and campaigns - Keep references organized and easy to update over time In plain terms: it helps you stop losing deals because “you don’t have a good reference” and start using real customer wins as a repeatable growth asset. #### Who Is the Company Behind Referenssipalvelu.fi? - **Seller:** [Inmedia Systems](https://www.g2.com/sellers/inmedia-systems) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Refericon](https://www.g2.com/products/refericon/reviews) Increase conversion and sales with referral marketing through an easy widget on your website. #### Who Is the Company Behind Refericon? - **Seller:** [Refericon](https://www.g2.com/sellers/refericon) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [ReferralMagic](https://www.g2.com/products/50saas-inc-referralmagic/reviews) ReferralMagic is the simplest and the most user friendly referral marketing solution designed for SaaS businesses on the internet. It provides you with the tools to build multiple referral marketing campaigns simultaneously, in just a few minutes. #### Who Is the Company Behind ReferralMagic? - **Seller:** [50saas](https://www.g2.com/sellers/50saas-dc451c55-7af2-444d-ae58-6da42abba7c2) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Referral Rocket](https://www.g2.com/products/referral-rocket/reviews) Referral Rocket offers a platform for businesses to launch and manage highly effective referral program campaigns. Our user-friendly platform empowers businesses to tap into the immense potential of customer advocacy, driving exponential growth and increased customer acquisition. #### Who Is the Company Behind Referral Rocket? - **Seller:** [Referral Rocket](https://www.g2.com/sellers/referral-rocket) - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad8d951d87384a21681141dc5d4598647fbbdf50841a19098b91729412ea55f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freferralrocket-io&secure%5Burl_type%5D=linkedin_company_website) ### [ReferralYard](https://www.g2.com/products/referralyard/reviews) ReferralYard is a highly customizable Referral platform designed to help stores grow their sales through Referral Marketing, through multiple channels like SMS, Emails, Social Media, and more! ReferralYard is the only Referral & Rewards program with absolutely no limits on your orders or customers, We built ReferralYard to continually grow with you. For the same features, other referral marketing software prices are much higher - and that’s why small and medium-sized businesses always come to ReferralYard. We believe in transparent pricing and no extra commissions. Integrate ReferralYard quickly on your site with zero hassle and with any themes and colors you choose from. Couple this with an easy-to-use interface and you are in for a treat. #### Who Is the Company Behind ReferralYard? - **Seller:** [ReferralYard](https://www.g2.com/sellers/referralyard) - **Year Founded:** 2020 - **HQ Location:** Delaware , US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec3cca5e073514440819b198a3668d229de3882fb5f92515875961b7a776b020&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmerchantyard%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Refref](https://www.g2.com/products/refref/reviews) 🌟 Open Source Loyalty and Affiliate Management Platform - Launch your referral program in minutes! #### Who Is the Company Behind Refref? - **Seller:** [Refref](https://www.g2.com/sellers/refref) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=001c8ec8f52eeb873cbcbb9a3625473cea18a2b656f7d89a3dd3efe8a86556df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frefrefhq&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Rehook.ai](https://www.g2.com/products/rehook-ai/reviews) rehook.ai is an all-in-one promotion engine. A complete stack which lets you run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, tiers etc and is flexible, trackable, scalable and secure. With an intuitive rule engine, marketers can simply add/edit/change rules to generate coupons/rewards/cashbacks or any other incentives. rehook.ai lets you experiment and personalize campaigns around user segments, geographies, demographics, journeys and any other attribute- without ever going back to tech. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Rehook.ai? - **Ease of Use:** 10.0/10 (Category avg: 8.9/10) #### Who Is the Company Behind Rehook.ai? - **Seller:** [Rehook](https://www.g2.com/sellers/rehook) - **Year Founded:** 2016 - **HQ Location:** Norwich, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f40d8545655006251a39a4e48481fd228c2b6889cec1579fd6b6977c2d47fbe4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frehook&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Rehook.ai? **["All the flexibility and control you need to run any promotional campaign"](https://www.g2.com/survey_responses/rehook-ai-review-9146704)** **Rating:** 4.5/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/rehook-ai-review-9146704) - [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=9#product-list) - [1](/categories/customer-advocacy?order=g2_score#product-list) - [2](/categories/customer-advocacy?order=g2_score&page=2#product-list) - … - [6](/categories/customer-advocacy?order=g2_score&page=6#product-list) - [7](/categories/customer-advocacy?order=g2_score&page=7#product-list) - [8](/categories/customer-advocacy?order=g2_score&page=8#product-list) - [9](/categories/customer-advocacy?order=g2_score&page=9#product-list) - 10 - [11](/categories/customer-advocacy?order=g2_score&page=11#product-list) - [12](/categories/customer-advocacy?order=g2_score&page=12#product-list) - [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=11#product-list) Spotlight Categories [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Digital Signage Software](https://www.g2.com/categories/digital-signage) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Performance Management Software](https://www.g2.com/categories/performance-management) Similar Categories - [Employee Advocacy](/categories/employee-advocacy) [Browse Customer Advocacy Themes](/categories/customer-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated June 24, 2026 Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it Show More