Electric Twin
Electric Twin is a synthetic audience platform for marketing, insight and product teams. It builds a synthetic audience from an organisation's own customer data, combined with large language models and social science research, so a team can ask a question and get an answer that responds like their real customers, in seconds rather than weeks. There is no survey to design and no panel to recruit. Teams use it to test messaging, validate concepts, explore pricing and understand what an audience cares about before committing budget. Audiences can be segmented deeply and questioned without limit, including moderated synthetic focus groups and hard-to-reach audiences such as senior stakeholders and high net worth individuals. An autonomous research agent takes a brief and drives the study end to end: it designs the research, runs it at scale, validates its own results and returns a ready-made report. Every audience is validated against real survey data before use, using strict holdout, which means the evaluation questions are never used to build the audience. Electric Twin scores up to 96% (1-MAE) against real respondent answers, matching the human test-retest benchmark of 96%, and 92% on NDAM, a stricter full-distribution measure where the human ceiling is 94%. The approach has been independently validated in a pre-registered study run with the London School of Economics. Electric Twin works alongside existing research programmes rather than replacing them, giving teams continuous insight between studies.
Who Is the Company Behind Electric Twin?
- Seller: Electric Twin
- Company Website:
- HQ Location: N/A
-
LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®

