Apstal is a web analytics platform built for sites that lose data to ad-blockers and cookie banners. The tracker ships inside each page as an obfuscated script, so it keeps collecting visitor behavior even when standard analytics scripts get blocked. No analytics cookies are used by default, which keeps the setup aligned with GDPR and CCPA without a consent wall.
The product covers four areas. Standard analytics tracks visitors, sessions, pageviews, scroll depth, click events, UTM attribution, device and browser breakdowns, geolocation, Core Web Vitals including INP, and bot and scraper filtering across 66 detection patterns. Session replay records what each visitor actually did on screen, using rrweb, with a timeline that color-codes activity density and marks clicks, navigation, errors, rage clicks, hesitation, devtools, copy and print events. Heatmaps come in three modes: click density, mouse movement density, and scroll reach, with move data aggregated on the client so it never counts against the monthly event quota. Behavioral signals cover rage clicks, dead clicks, hover friction, stagnant sessions, exit links, form interactions, cursor confusion, exit intent, popup visibility, hardware and GPU profiling, device memory, high-entropy client hints, display intelligence, tab focus, reading speed, print intent, developer detection, scroll intelligence, and broken asset monitoring.
An assistant inside the dashboard answers questions about the data by querying events, replays, funnels, and SQL cohorts before responding, so answers reference what visitors actually did rather than generic reasoning. Enterprise accounts can bring their own provider key for privacy and unlimited generation, and revenue detection tracks purchase amounts automatically from Shopify, WooCommerce, Google DataLayer, or any custom checkout that shows a total on a thank-you page.
Pricing starts with a free tier covering one site, 100,000 events per month, 24-hour replay retention, and six-month data history. Premium at $48 per month raises that to five sites, 450,000 events, 30-day replays, the full heatmap suite, and 51 behavioral signals. Enterprise scales to 20-plus sites, custom event volume up to 5 million and beyond, unlimited assistant credits, revenue detection, and the conversion optimizer, with custom data retention and priority direct support.
Updates push to the dashboard in real time over WebSocket, so you see live visitors and active sessions the moment they happen. The tracker keeps collecting data even when visitors run ad-blockers or privacy browsers, with no first-party domain, CNAME, or reverse proxy to set up. Installation is one script tag, and tracking starts on the first pageview.
Who Is the Company Behind Apstal?
