DXwand is a provider of AI-driven solutions, dedicated to transforming how users interact with information and uncover insights. Since its inception, DXwand has focused on delivering innovative technologies that simplify complex processes, from conversational AI to knowledge discovery. The company specializes in building intelligent AI Agents that combine multilingual capabilities, advanced machine learning, and user-centric designs to address real-world challenges.
It helps businesses put AI agents to work where outcomes matter most—from compliant enterprise operations to customer conversations that lead to action.
Its portfolio brings together two focused products. ORXTRA is DXwand’s enterprise AI-agent platform for Enterprises and highly regulated organizations and MerlinX AI Sales & Growth Agent (SaaS) for Small & Medium businesses.
MerlinX is DXwand’s AI sales agent for businesses that want every customer conversation to move closer to a meaningful next step. Merchants upload their products, menus, services, offers, policies, and sales rules; MerlinX becomes a pre-trained AI seller that can answer questions, recommend the right option, handle objections, upsell or cross-sell, collect leads or orders, and hand off to a human when appropriate. It works across Instagram, WhatsApp, Facebook, and websites, while Audience Intelligence helps teams turn eligible, consent-aware conversation and order signals into clearer customer segments and stronger campaign starting points. MerlinX offers below capabilities:
Sales & Conversion
• Product discovery & personalized recommendations
• Upselling & cross-selling suggestions
• Objection handling (price, timing, comparison, complaints)
• Closing prompts and next-step guidance
• Lead capture and qualification
• Checkout and booking guidance
• Carousel-style product cards (image, name, description, price)
Conversational Intelligence
• Natural, human-like multi-turn dialogue
• Context awareness across messages
• Multilingual support (English, Arabic)
• Brand-consistent tone and persona
• Tone detection with adaptive persona responses
• GIFs and rich media in chat
Product & Business Knowledge
• Learns from uploaded documents (PDF, Word, Excel, CSV)
• Website crawling via URL
• Shopify & Salla product catalog integration (Magento & WooCommerce listed as coming soon)
• Product catalog templates
Omnichannel Deployment
• WhatsApp Business
• Facebook Messenger
• Instagram Direct Messages
• Website chat widget
• No-code embeddable script
Setup & Customization
• No-code agent creation (4-step flow: Basic Settings, Skills & Personality, Channel Selection, Knowledge Base)
• Configurable skills: Ignite Rapport, Uncover Motivation, Match & Enchant, Drive Conversion, Handle Concerns, Expand Basket
• Agent types: Sales Agent, Inquiries Agent
• Branding (logo, colors, messaging)
• Custom instructions and business persona
• Playground for internal testing before publishing
Lead, Booking & Complaint Management
• Structured lead capture (Lead ID, contact info, agent name, source channel, capture date, conversation summary)
• Booking/appointment capture
• Complaint logging and structured follow-up
• CSV export for orders, bookings, complaints
• CRM/ticketing system integrations
Analytics & Insights
• Total messages handled, leads captured, conversion rate, estimated lead value
• Frequently asked inquiry topic tracking
• Objection and intent pattern detection
• Conversion indicators and demand trend analysis
Audience Intelligence (new)
• Extracts attributes/demographics from conversations
• Clusters users into audiences/segments
• Exports audiences to Meta for Lookalike Audiences and ad targeting
Support
• Instant responses to FAQs
• Reduced support ticket volume
• Email support (mxsupport@dxwand.com)
Subscription & Billing
• Free plan + paid tiers with message and storage quotas
• In-app upgrade/downgrade via Stripe
ORXTRA is DXwand’s enterprise AI-agent platform for organizations that need to streamline workflows, make knowledge easier to use, connect with existing systems, and operate with the control and compliance expectations of regulated industries. Teams can deploy reliable digital agents across operational, service, and knowledge-intensive use cases without forcing people to work around disconnected tools. Below are Key Features and Functionality of ORXTRA:
- Conversational AI Platform: DXwand's platform automates text and voice interactions across various channels, including call centers, social media platforms like Facebook Messenger and WhatsApp, SMS, and websites.
- Multilingual Support: The AI understands and processes multiple languages, including various Arabic dialects and English, enabling effective communication with a diverse customer base.
- Knowledge Mining and Retrieval Augmented Generation (RAG): The platform extracts valuable insights from unstructured data, facilitating faster onboarding and supporting sophisticated use cases without the need for manual data labeling.
- Pre-Built and Custom AI Agents: DXwand offers ready-to-deploy AI agents for specific functions like procurement, customer service, and human resources, as well as tools to build custom agents tailored to unique business scenarios.
- Integration and Scalability: The platform integrates seamlessly with existing enterprise systems and scales efficiently to meet growing business demands, enhancing operational efficiency.
- Experiments: Get AI led, or manually, crafted experiments of your data with all possible models, curations, embeddings, metadata, use cases...etc. to gain subjective success rates and insights to learn what would happen t your AI Agents in real life scenarios before launch and pick experiments that worked better to be elected for production.
AI Explainability: Get best in class troubleshooting, traceability and explaining your AI Agents behavior and contributing data points.
- Deployment Options: ORXTRA supports being fully offline, hybrid or on cloud. It supports various LLMs including open source, commercial, cloud based and finetuned ones including DXwand's own SLM (Prism).
Together, ORXTRA and MerlinX give organizations a practical path to AI adoption: ORXTRA for enterprise-wide intelligence and operational workflows; MerlinX for commercial conversations, customer journeys, and growth.
Primary Value and Solutions Provided:
DXwand empowers businesses to automate customer service and employee assistance, leading to significant operational efficiencies and cost reductions. By understanding and processing multiple languages, including various Arabic dialects and English, the platform enables effective communication with a diverse customer base. Its knowledge mining capabilities allow enterprises to extract valuable insights from unstructured data, facilitating faster onboarding and supporting sophisticated use cases without the need for manual data labeling. This results in improved customer engagement, streamlined operations, and data-driven decision-making, ultimately driving business growth and enhancing customer satisfaction.
Who Is the Company Behind DXwand?
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Seller: DXwand
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Year Founded: 2018
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HQ Location: Dubai
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Twitter: @dxwandapp
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LinkedIn® Page: www.linkedin.com
36 employees on LinkedIn®