### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)

# Account-Based Marketing Software Resources

##### Articles and Glossary Terms to expand your knowledge on Account-Based Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts and [feature definitions](#resources-glossary_terms).

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)

## Account-Based Marketing Software Articles

[![How to Build an Account-Based Marketing (ABM) Strategy](https://learn.g2.com/hubfs/G2CM_BI092_Backlog_Images-_%5BABM_strategy%5D_V1b.png "How to Build an Account-Based Marketing (ABM) Strategy")](https://www.g2.com/articles/abm-strategy)

[
### How to Build an Account-Based Marketing (ABM) Strategy
](https://www.g2.com/articles/abm-strategy)
Account-based marketing (ABM) doesn’t fail because teams don’t understand it.

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

[![What Is Marketing Automation? How Does It Work For Brands](https://learn.g2.com/hubfs/Marketing%20Automation.png "What Is Marketing Automation? How Does It Work For Brands")](https://www.g2.com/articles/marketing-automation)

[
### What Is Marketing Automation? How Does It Work For Brands
](https://www.g2.com/articles/marketing-automation)
For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.

[
 ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope")
LP

](https://learn.g2.com/author/lauren-pope)

by Lauren Pope

[![Campaign Conundrum—How Marketing is Tackling Personalization and Privacy](https://learn.g2.com/hubfs/Marketing-VB.jpg "Campaign Conundrum—How Marketing is Tackling Personalization and Privacy")](https://www.g2.com/articles/marketing-tackling-personalization-and-privacy)

[
### Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
](https://www.g2.com/articles/marketing-tackling-personalization-and-privacy)
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and participate in various projects and conferences. It’s an incredible opportunity to engage with other industry experts and peers to identify where we can best allocate resources and learn about the changes on the horizons of our specialties. 

[
 ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell")
VB

](https://learn.g2.com/author/victoria-blackwell)

by Victoria Blackwell

[![2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer](https://learn.g2.com/hubfs/_learn-abm-02@2x.png "2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer")](https://www.g2.com/articles/value-of-account-based-marketing-for-2021)

[
### 2021 Consult Playbook: Adapting Your ABM Strategy to the 2021 Buyer
](https://www.g2.com/articles/value-of-account-based-marketing-for-2021)
The global trust revolution is here (and much sooner than expected). Is your company ready?

[
 ![Yoni Solomon](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yoni Solomon")
YS

](https://learn.g2.com/author/yoni-solomon)

by Yoni Solomon

[![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software)

[
### 4 New Account-Based Marketing Software Categories on G2
](https://www.g2.com/articles/account-based-marketing-software)
If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen?

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

Show More

## Account-Based Marketing Software Glossary Terms

[![Account-Based Marketing](https://learn.g2.com/hubfs/G2CM_GI695_Glossary_Article_Images_%5Baccount_based_marketing%5D_V1b.png "Account-Based Marketing")](https://www.g2.com/glossary/account-based-marketing-definition)

[Account-Based Marketing](https://www.g2.com/glossary/account-based-marketing-definition)

Account-based marketing (ABM) targets accounts with higher revenue expansion potential and steers marketing efforts toward them. Learn about its types.

by Sagar Joshi

[![Marketing Automation](https://learn.g2.com/hubfs/G2CM_GI576_Glossary_Article_Images_%5BMarketing_Automation%5D_V1a.png "Marketing Automation")](https://www.g2.com/glossary/marketing-automation-definition)

[Marketing Automation](https://www.g2.com/glossary/marketing-automation-definition)

Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.

by Holly Landis

[![Account-based Advertising](https://learn.g2.com/hubfs/G2CM_GI484_Glossary_Article_Images-%5BAccount-based_Advertising%5D_V1b.png "Account-based Advertising")](https://www.g2.com/glossary/account-based-advertising-definition)

[Account-based Advertising](https://www.g2.com/glossary/account-based-advertising-definition)

Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers.

by Sudipto Paul