I find SAP Engagement Cloud very easy, user-friendly, and fast. I like its user-friendly interface and how it allows things to get done faster than our previous system. The AI analytical tool is great for easy access to performance data, and I appreciate the engagement event segment builder which is excellent for creating specific segments without needing a template.
I really like the extensive scope of features offered by SAP Engagement Cloud. It allows me to do pretty much anything from personalization to retargeting, helping me reach customers at the right time with the right message. I find the segment builder particularly valuable, as it lets me choose exactly which triggers, like certain behavior or browsing a specific category, lead to targeting. This level of control in segmentation and retargeting is quite beneficial.
What I like best about SAP Subscription Billing is its ability to automate and manage complex subscription based pricing models. It allows businesses to handle recurring billing, usage based charges and different pricing plans in a flexible way.
SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.
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