The speed at which surveys and form can be built and deployed. It's really easy to use and sort of gets out of the way, which is exactly what I need from it. It's an okay price point and is becoming an integral part of my front-end data gatherinh tech stack. I think the connections and integrations that are already built-in seem robust and very easy to use. I've not had any issues with any forms so far, and so I can't comment on support, but if it's as easy to use as the rest of the platform I assume it's helpful and quick, and in terms of onboarding, it's quick and helpful. AI features are helpful, especially in regard to question language and logic, and again, aren't in your face like many other platforms seem to be - it feels like I'm in control and not forced into using AI for everything which I like.

for its simplicity and the visual options it offfers

It is so intuitive for the user - so it removes some of the barriers and drudgery of filling in long forms or surveys.