I find Typeform very intuitive, which is a big plus for me. I like the AI feature that's been added recently because it makes things easier, reducing the amount of research and thinking I have to do. Also, the price point is something that I like. The initial setup of Typeform was very easy for my team.

It was really easy to use the AI tool to help build out the survey. It was also very easy to upload a CSV and use the AI to expand on the questionnaire. The integratoin with Klaviyo is also great, jsut wish the integration with Shopify was better.

I highly recommend Typeform, even though it's slightly pricey, I think it's worth it. I like how I can integrate it with other apps, like connecting to my Calendly. This really reduces friction in setting up demos for my business. The setup was easy for my small company, which only has two people.