Permutive is a complete DMP with exceptional features for audience development such as easy implementation, integration with ad platforms, great insights across audience, campaigns and revenue. With game changing tools like prospecting it is helping publishers to move their advertising partners from open marketplace to PMP and increase eCPM for best results on monetization. Teams at Permutive are great with customer support and marketing communications. Ease of use, great features, monetization at scale and continuous improvement in insights are a combination that works in Publisher favor. Plans feature help our sales team to go better prepared for conversations with clients and succeed.

I've been using this platform for over four years across multiple companies, and I find that the DMP's interface and user experience are incredibly intuitive, making it easy to onboard new employees and quickly extract insights. Unlike many other platforms that make data retrieval a lengthy process, Permutive simplifies everything. The customer success team is outstanding—quick to respond and highly knowledgeable. Shout out to Brendon and Gillian for their strategic guidance!

Both the platform's user interface and user experience are very intuitive, making it easy for people from different backgrounds to create relevant audiences. The response time from the support team is pretty quick, and the cohort creation process using first-party data is simple. The development documentation is straightforward and helpful when implementing the SDKs and integrations. As a recent addition, I have to say that the Connectivity feature enabling Permutive to connect directly with datasets from different cloud providers was one of their greatest achievements.