Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals in mind. Having a DMP is nice, having an integrated solution that is a DMP plus so much more is what Permutive is evolving into each year. It is an easy to use platform that many teams see value in besides the sales org. It helps us drive more informed decisions across all areas of our business. If we do not see a function we need or would like, the Support team is patient with trouble shooting.

The support from Permutive's technical and client teams is excellent. The software is well-balanced, covering insight and targeting use cases, while remaining intuitive.

The different types of cohorts to be able to impact the user and the insights