Great and versatile DMP. It offers lots of integrations out of the box, intuitive dashboards, and basically endless opportunities for fine-tuning, experimenting, and improving both direct and open market campaigns. Premium customer support and ease of implementation are among the best on the market, and you also benefit from the expertise of Permutive teams. It's great to have access to their know-how in building custom audiences and increasing eCPMs, especially if you are at the beginning of your first-party data utilization journey. I especially like the premium and innovative feel when working with Permutive. The product is constantly improving with new features launching regularly, mostly based on customer feedback. Permutive is a great tool that does exactly what it is supposed to do if you know how to use it.

Constant and useful product evolutions, simple integration.

Permutive is a complete DMP with execptional features for audience development such as easy implementation, integration with ad platfoms, great insights across audience, campaigns and revenue. With game changing tools like prospecting it is helping publishers to move their advertising partners from open marketplace to PMP and increase eCPM for best results on monetizaiton. Teams at Permutive are great with customer support and marketing communicaitons. Ease of use, great features, monetization at scale and continuos improvement in insights are a combination that works in Publisher favor. Plans feature help our sales team to go better prepared for conversations with clients and succeed.