Working in media and intelligence for over 20 years, I have used many different tools in my time. What makes Permutive so good is not only the ease when building segmentation but the mass of insights, data and intelligence it brings which benefits multiple areas of our business not only the commerical stakeholders. Permutive software goes so much further than other DMP's in helping to understand in build large or even niche audiences using mutliple differnt identifiers. Justification has never been more important for buyers and being able to provide the intelligence of who the audience is and how they behave gives the buyers and ourselves as a media owner peace of mind

- 1st party driven DNA, independent of 3rd party vendors (no "legacy DMP") - Lean and clean architecture, similar to a data analytics platform, focused on different event types, giving you a clear understanding of where your data comes from and what you can do with it (no marketing data gobbledygook) - A well-designed and structured platform with good UX - Transparent and complex cohort modelling, giving publishers complete control over segmentation. You need to be at least a little experienced in audience segmentation and spend some time in the initial setup at the beginning - Real-time data processing at the edge (not just on paper), good performance in the ad tech stack (even in a GDPR environment) - Event streaming to data warehouse (Google Cloud) gives your BI many more possibilities (e.g. for product development or real-time dashboard for editors). - Supports a wide range of platforms and integrations (web and app, TV SDK), server side and ad technology frameworks (Prebid) - Slim, customisable script ready to handle additional publisher parameters - Integration with GAM works perfectly - Excellent and proactive support team - monitor traffic for anomalies - Feature development based on publisher input - bringing in demand opportunities

The performance and sophistication of the offering.