I like the ease of use of Permutive; the UX is clean, making it easy to navigate and train someone on. The wide variety of features is brilliant and allows for full management of the digital audience lifecycle. I find the targeting optimization particularly beneficial, especially when cohorts are underperforming and we can't quite figure out why. Also, the initial setup was very easy.

Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience creation. The connectivity via BigQuery significantly speeds up data import, especially for companies with a huge volume of data. Furthermore, it boasts various integrations with key market platforms like Google DV360, Facebook, and Google Ad Manager. The reports for audience analysis are outstanding, allowing for diverse audience cross-referencing.

Easy to collect audience data to retarget. Easy to retarget who visited specific landing pages, article pages. Their tech support is pretty quick and accurate.