The performance and sophistication of the offering.

Great and versatile DMP. It offers lots of integrations out of the box, intuitive dashboards, and basically endless opportunities for fine-tuning, experimenting, and improving both direct and open market campaigns. Premium customer support and ease of implementation are among the best on the market, and you also benefit from the expertise of Permutive teams. It's great to have access to their know-how in building custom audiences and increasing eCPMs, especially if you are at the beginning of your first-party data utilization journey. I especially like the premium and innovative feel when working with Permutive. The product is constantly improving with new features launching regularly, mostly based on customer feedback. Permutive is a great tool that does exactly what it is supposed to do if you know how to use it.

Constant and useful product evolutions, simple integration.