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Optimizely

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957 reviews
  • 11 profiles
  • 23 categories
Average star rating
4.2
Serving customers since
1994
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Optimizely Reviews

Review Filters
Profile Name
Star Rating
527
361
41
14
14
Holli S.
HS
Holli S.
Senior Manager, Marketing Operations at ebbo
09/01/2026
Validated Reviewer
Review source: Organic

Custom Code Editor and Dev Agent Greatly Boost Experiment Velocity

The most helpful feature of Web Experimentation is the custom code editor. Our landing pages have numerous dynamic content elements, so being able to update the CSS and JavaScript directly to account for different scenarios users will see is extremely beneficial. The Dev Agent has also increased experiment velocity greatly
Verified User
G
Verified User
09/01/2026
Validated Reviewer
Review source: Organic

Consolidated Platform with Scalable AI Capability

I like that Optimizely One helps to eliminate tool sprawl by consolidating everything in one place, providing a single source of truth. It reduces manual effort by not having to transfer data between different tools, and everyone can edit content in one place. I appreciate the convenience it offers, with data lifecycle management and the ability to run AI features and gain real-time insights about my workflows. The platform's scalability is also a big plus as it can handle a growing volume of data efficiently.
Darko M.
DM
Darko M.
Director Of ECommerce at Gerrie Electric Wholesale Ltd.
08/31/2026
Validated Reviewer
Verified Current User
Review source: Organic

Prebuilt Agents and Easy Custom Builds

Lots of pre built agents to use, with workflows and the ability to create your own. Opti will help you and work with you to build custom agents.

About

Contact

HQ Location:
New York

Social

@Optimizely

What is Optimizely?

Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.

Details

Year Founded
1994