Ease of updates, pre-designed templates, testing capability, ease of search within subscriber lists

I appreciate Campaign Monitor's excellent list management capacities, which make organizing our mailing lists a breeze. We take advantage of the capacity to sort within lists, which are great for those opting in to just a portion of our publications. Campaign Monitor's analytics are also incredibly helpful for understanding what "works" in our email messaging, particularly the analytics around open rates, click rates, and which links are getting the most attention. The clear templates are particularly valuable to us as we don't have an in-house graphic designer. Having the capacity for easy-to-modify templates means that we can create visually attractive messaging and publications without needing to hire external designers.

I find the analytics pretty great for seeing how many people actually open the emails, who clicked one of the links in them, and just seeing what the actual engagement is. It's easy to see which campaigns are the most successful and helps us design our emails in a way that results in the most opens, the most clicks, and the least unsubscribes. I also think it's overall easier to use, with a super easy initial setup. It's all pretty much plug and play, where you just have to click through the right selections.