I really like the drag and drop builder and the building tools in Emma—they are by far the best thing for our team. Before Emma, we were stuck using Dreamweaver and coding in HTML, which was a pain and made it hard to create good-looking, consistent emails. With Emma, we can customize easily and make adjustments without needing to code. It's faster to build our emails now, with no risk of messing up HTML code or struggling to add components we want. Not having to rely on outside designers for simple changes is great as well. Also, I found it really easy to set up Emma with a quick transition and a smooth learning curve, thanks to the support from the Emma team. For a nonprofit with a small budget for marketing, Emma has been a really good solution.

being able to keep all of my contact lists organized.

The control I can exert over who is sending emails, when, and to whom.