I chose Campaign Monitor because of its advanced segmentation abilities and also the simplicity of the drag-and-drop email builder. I love that I can segment customers based on who their contact is at the company, or based on where they're coming from; then, to speak to them in the language that resonates most with them. The pricing seems fair, and the tracking is great by list or map. I've never had trouble integrating the list with other apps, and overall it is just a robust platform. But it is the segmentation and subsequent automation capabilities (to segments) that is the biggest advantage of CM over other options, imo.

Ease of updates, pre-designed templates, testing capability, ease of search within subscriber lists

I appreciate Campaign Monitor's excellent list management capacities, which make organizing our mailing lists a breeze. We take advantage of the capacity to sort within lists, which are great for those opting in to just a portion of our publications. Campaign Monitor's analytics are also incredibly helpful for understanding what "works" in our email messaging, particularly the analytics around open rates, click rates, and which links are getting the most attention. The clear templates are particularly valuable to us as we don't have an in-house graphic designer. Having the capacity for easy-to-modify templates means that we can create visually attractive messaging and publications without needing to hire external designers.