It's user friendly. Websites look nice and clean.

The ability to truly organize my leads and people and pull leads into the system

I use Lofty for my website, search alerts, and market reports to nurture leads. I find the websites to be attractive and easy to use. I like the way I can view what properties the lead is viewing, and the overall functionality is user-friendly. The listings are attractive, and my clients find it user-friendly. The website and blog editing is easy to use and looks nice with the preset formatting. Additionally, the customer service is great; I love that you can get the help you need, and they have excellent follow-up. The initial setup was also fairly easy and straightforward.