The customizable options, smart plans, tags, sources, website, etc.

Quick actions when I receive notifications about a lead’s activity. I like being able to send a quick email or text.

I love that Lofty is an all-inclusive platform, so I don't have to buy a bunch of different tech. It includes the website and IDX feed, and even though there are optional add-on services, the core components are integrated. I appreciate that Lofty is a pioneer in the AI space for real estate and that the software is continuously updated and enhanced. I like the user interface and the new co-work tool, which offers a personal assistant feature within the CRM. The smart plans and lead scoring system help me identify which clients to prioritize. The ease of use makes navigating the platform straightforward, especially when creating smart plans and managing daily workflows. The initial setup was super easy, with help from my account manager, and the tools guide you through the steps when you log in.