The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it. Integration is effortless, takes 5 mins.

Funnel.io is a great tool for multiple reasons! We use funnel.io to get the data from different platforms, define common dimentions and metrics, explore data, export to our data lake and build our daily reporting. - Easy to connect to data sources - Common dimentions and metrics are already set up in funnel.io, but its very easy to creatre your own. All the transformations you might need are included. - Interface is very intuitive even for less tech savy business users. - You can check the data in the explorer, spot errors, adapt the definitions and dimentions or metrics and directly see the changes reflected. - Customer support is fantastic! They will answer quickly and will help you with whatever problem you have, send you to the right info page. Always very friendly.

Not having to deal with integrating directly with many APIs to extract marketing data Ability to normalize the data coming in, ensuring the data coming in from different sources speak the same language (schema) Simple connectivity with Looker Great customer support