It aggregates all our data into one easy to manage feed for BI and reporting purposes.

Funnel is very user friendly and contains a pretty deep feature set for the price. The partner ecosystem is great and a great tool for users to leverage in the US and globally. Customer Support is great and they also have US partners available to help with customization and deployment projects.

They have a proper university to teach about their platform. It is a pretty user-friendly application, and even though they invested in a platform to enhance your experience and help the user go further in digital marketing research, it integrates easily with all your channels, and the implementation is as easy as setting up an e-mail. I use it every week to measure actions and design new strategies. I never needed support because the platform was straightforward.