We used Funnel for data centralization and automated reporting. I really liked how easy it was to connect our data sources and build a consistent metric that we could apply across all channels.

The UX is great because it makes the tool feel “easy” to use. I know there are lots of pipelines and technical details behind it, but I don’t have to deal with that complexity in front of me when I’m using Funnel.

I like Funnel for its simplicity and intuitiveness. Once the data is connected, it offers various ways to manage it with custom rules or dimensions, and it automatically matches up costs and clicks across different platforms, which saves a lot of manual work compared to other tools like Supermetrics. I also find it helpful that Funnel is the only one offering DataHub and custom attribution together. Additionally, the dashboards are easy to create and maintain, much more so than with Supermetrics, where they're generally used for ad hoc reporting. The initial setup was very easy, supported by an account manager, which made the process mostly painless despite some work involved. We had lots of support throughout.