I use Factors.AI to deanonymize accounts, which helps me understand which pages those accounts are visiting on our website. The newer AI features are really strong, and the AI agents work well enough that I can set up different agents for different use cases. I especially like SmartReach in LinkedIn AdPilot, and overall the LinkedIn AdPilot experience has been very positive. The regular cadence with the Customer Success Managers (CSMs) also helps a lot, particularly because getting access to certain features sometimes requires their assistance. Also, it has the integration with slack which make easier to get alerts on slack. It's easy to use and user friendly. Talking about the performance, It's slow sometimes.

We use Factors.AI as part of our B2B marketing and account-based marketing (ABM) strategy to identify anonymous website visitors, understand account engagement, and prioritize high-intent prospects. The platform combines website analytics, company identification, intent signals, and campaign attribution in a single dashboard, making it much easier to understand how target accounts interact with our marketing activities. One of the features I use most is the account-level analytics, which helps identify which companies are visiting our website before they submit a form. We also use the intent insights, journey reports, and HubSpot integration to connect engagement data with our CRM and marketing workflows. This saves our team significant time compared to manually combining data from multiple tools. The dashboard is intuitive, reports are easy to understand, and customer support has been responsive whenever we've had implementation or reporting questions. Overall, Factors.AI has helped us make faster, data-driven marketing decisions and improve collaboration between marketing and sales.

Factors.ai has become a key part of our marketing stack at Freshworks. We use it for account-level analytics, audience segments, intent-based targeting, and understanding how our paid marketing efforts contribute to pipeline/bookings. One of the biggest advantages is its ability to consolidate engagement data from multiple touchpoints, giving us a much clearer picture of the buyer journey. It has significantly reduced the manual effort involved in audience creation, account analysis, and campaign optimization, while helping us make more informed decisions on where to invest our marketing budget. The Salesforce integration and cross-channel visibility have been particularly valuable for our demand generation team. The platform has a clean and intuitive UI, making it easy to navigate dashboards, build audience segments, and analyze account engagement without a steep learning curve. Performance has been consistent, with reliable data processing and integrations that enable our team to act on insights quickly. We've also had a positive experience with the Factors.ai support team—they've been responsive, proactive, and willing to work closely with us during implementation and while addressing new use cases. The AI-powered insights and account intelligence help surface high-intent accounts and engagement patterns that would otherwise require significant manual analysis, allowing our team to make faster and more informed marketing decisions.