I love the AI / Intelligence that is now embedded in the Factors platform. It makes it faster and easier to pull a quick high-level summary of MTD performance, or a deep dive into specific campaign metrics.

The way, Factors are able to capture the companies that come to our website and are able to segment it based on: - different channels of ads that we run - different pages that they've been to - different interest groups, etc. This is something that we really like.

FactorsAI has completely changed how we understand our pipeline I had used a fair few analytics and account intelligence tools over the years, and FactorsAI is genuinely one of the best I've used. As a marketing professional working across several complex B2B verticals, I needed something that could give us real visibility into buyer intent and account level engagement, not just surface level traffic stats. What stands out most is how much clearer our reporting has become. We can now tie marketing activity back to actual pipeline movement, which has made conversations with leadership far more productive. The platform is intuitive to use day to day, and the support team has been responsive whenever we've had questions. Having used similar tools in the past that promised a lot and delivered very little, FactorsAI has been a refreshing change. It does what it says on the tin, and it's become a genuine part of how we make decisions now, not just another dashboard we log into occasionally. Would recommend to any B2B marketing team looking to get a proper handle on their funnel.