I like that they are very accommodating of our needs. For example, we were looking for a feature that tells us exactly who visited our website from a specific company and they were able to provide us with that.

The biggest upside is turning anonymous website activity into account-level intent we can act on. It plugs cleanly into our GTM stack and the API access lets us use Factors data inside our own automations and agents instead of it living in another dashboard nobody opens

Factors.AI is a great tool for multiple use cases like account journeys, Linkedin ads Impression control, Targeting account using intent based signals, Prioritizing accounts, Segmenting account lists and reporting. One of the best things is the integration options available for multiple ad platforms, CRMs, etc. The Platform UI/UX is also very easy to navigate across multiple use cases and Performance till now has been very good along with the support from the team for any questions. The recently released scout AI helps in getting the account summaries very easily.