I use Factors.AI to track website visitors, and I really like the bird view. It shows the visitor journey in detail, including the pages they visit and how long they spend there. I can also see their email address, domain, and company, and use the AI features to interpret the data. The bird view helps me see which pages get more footfalls, which campaigns perform better, and the usual go-to pages for different groups of visitors. I can also follow trends, such as which pages people from a particular company or provider tend to visit.

Great customer behaviour insights overall. However, it could be more accurate when it comes to AI LLMs and channels, since that’s where marketing trends are headed.

What I like best about Factors.AI is the visibility it gives us into account engagement and the buyer journey. It helps us understand which companies are showing interest and how they interact with our website and campaigns. This makes it easier to prioritize accounts, refine retargeting, and have more informed conversations with sales.