I like how Factors.AI segments company visit data and gives me a timeline or bird’s-eye view of a company’s digital sessions. I can see which companies are interested in us and follow their journey, from their first engagement to the pages they browse and how they interact with our website and ads. This makes it easier for marketing teams to know who to reach out to and when. I also like the Ad Pilot feature for running Google and LinkedIn ads, which Warmly didn’t have. The initial setup was pretty good, and I had good support from the team.

We have been using Factors.ai for over four years, and it has helped us identify which marketing channels are performing well and understand visitors’ journeys across our website.

Real-time activity tracking of our target companies on the company website.