I like how Factors.AI solves the problem of not knowing who's on your website before they convert, allowing marketing to know if we're attracting the right companies. I also appreciate how it helps sales to know who they should reach out to instead of just waiting for inbound leads. I find the segments feature really useful as it allows me to select firmographics or website events that I care about most, like identifying ICP companies with high intent. It's great that I don’t need multiple tools to understand this data. I’m also impressed with how helpful the support team is, especially in building custom reports and providing training, striking a good balance of ease of use and performance.

The goldmine of intent. The ability to de-anonymize our website traffic ensures we get the maximum ROI for our paid and non-paid campaigns. While 2% of our audience become SQLs, we're still able to get a sense of the 98% that went unnoticed by leveraging Factors. And we're also able to get into the depth of their intent, making our engagement more contextual and rewarding. Beyond this, we also like their recent AI developments for paid PPC and social which has helped our team leverage both Google and Linkedin to the fullest.

It surfaces the buying signal that's normally invisible. Factors gives us company-level LinkedIn touchpoints - impressions served, ad clicks, paid and organic plus de-anonymized website visits, so we can see which account is engaging before anyone fills out a form. The de-anonymization is the part that changed how we work: dark social and dark funnel activity used to be a black box, and now it's attributable to a real account. It also drops everything to S3 daily, which made it easy to pull into our Snowflake warehouse and build account stages on top of it.