I think the main eSputnik's advantage is the deep customer segmentation feature that allows to collect and unify client's data in a single profile and set up automated personalized messages according to their behaviour. No need to segment the audience manually. Thanks to web-tracking scripts and AI-algorithms eSputnik will do all the work automatically.<br><br>Another great option is multilingual campaigns. You can easily translate your email template into any language in a few seconds.

The functionality of this omnichannel system goes beyond a regular ESP or standard email marketing tool. eSputnik is a veritable CDP platform which provides a lot of unique features for Ecommerce: - Advanced data collection and deep contact list segmentation; - Profile unification features: personalized product recommendations, triggered messages etc; - AI-based algorithms for launching automated campaigns; - Multilingual transactional messages etc. In addition, eSputnik can be easily integrated with almost any CRM system via API, ApiX-Drive or Zapier. A really good tool from Ukrainian developers!

This tool is one of the easiest and cheapest on market. It provides a lot of useful functionalities, especially in the free tier.