Our company switched to this CDP to improve our use of automated workflows and segmentation. There are also many features we still want to explore, including gamification and AI recommendations. The interface is user-friendly, and the support team is responsive and client-oriented. It is also great to have individual tariffs for businesses and to be able to cover all necessary channels in one place.

What I like most is the service support. I've worked with many CDP and ESP systems, but only here have I found specialists who truly understand the product and strive to find the best solutions for the client, not for themselves. I appreciate that the manager listens to our problems and understands that any initiative or integration takes time. In second place I would put the convenient email newsletter editor, which allows you to quickly build and test communications. No third-party application or help from a technical specialist with HTML is needed. Third place goes to the reasonable pricing for services. When purchasing a large package for six months, you get a good discount, which has a positive impact on CRM marketing economics.

Collecting information about the user using Cookies, as well as storing the history of events (purchases, views, etc.), which helps to build logical flows based on historical data. Thanks to this, our marketing becomes broader and deeper