When we realized the need for marketing automation, we chose omnichannel CDP eSputnik. Here are the reasons: - Advanced segmentation -- based on customer behavioral data that is constantly changing. - Personalized communication with all users. We're not just talking about simply calling them by name, but also matching personalized product recommendations, identifying the user's language, reducing annoyance by optimizing the number of campaigns. - The platform allows for flexible customization our communication strategies. Using omnichannel approach we promote new products, implement cross-selling and upselling techniques, transfer customers between categories, send transactional messages, and attract users' attention to other communication channels, such as social media. We use such channels as email, web push, SMS, and App Inbox. - eSputnik provides integrations with website builders, landing page platforms, and online stores through APIs. - The platform boasts comprehensive and convenient functionality, enabling us to launch complex campaigns and analyze their effectiveness without requiring additional technical specialists. - Integrated AI features in the email editor include translation, grammar checking, shortening or lengthening written texts, changing the tone of voice, and creating expert explanations. - Excellent customer support. This was particularly helpful when we encountered a problem with one of our mailings, as the issue was resolved promptly. We have not regretted our choice once; all available functionality works well and is continually expanding.

E-Sputnik combines all ways and channels you need to communicate with your cusomers. It is very comfortable to run your email, Viber, sms, PUSH campaign from one dashboard.

I think the main eSputnik's advantage is the deep customer segmentation feature that allows to collect and unify client's data in a single profile and set up automated personalized messages according to their behaviour. No need to segment the audience manually. Thanks to web-tracking scripts and AI-algorithms eSputnik will do all the work automatically. Another great option is multilingual campaigns. You can easily translate your email template into any language in a few seconds.