Our company caters to a diverse audience, so omnichannel functionality is fundamentally important for us. Various age groups within our customer base prefer communication through different channels: some find it more convenient to receive messages in a mobile application, while others prefer email. CDP eSputnik perfectly fulfills our omnichannel needs, supporting communication through email, web and mobile push, In-App, App Inbox, SMS, Viber, and widgets.<br><br>I would like to highlight web push separately. Conveniently, it can be used for communication with both registered users and those who have not yet registered on the site. Through web push, we capture the attention of new users, offer personalized discounts, send AI-generated product recommendations, provide updates on product ranges, and remind users about abandoned carts. Importantly, all these processes are automated and do not require additional time from our team.

When we realized the need for marketing automation, we chose omnichannel CDP eSputnik. Here are the reasons: - Advanced segmentation -- based on customer behavioral data that is constantly changing. - Personalized communication with all users. We're not just talking about simply calling them by name, but also matching personalized product recommendations, identifying the user's language, reducing annoyance by optimizing the number of campaigns. - The platform allows for flexible customization our communication strategies. Using omnichannel approach we promote new products, implement cross-selling and upselling techniques, transfer customers between categories, send transactional messages, and attract users' attention to other communication channels, such as social media. We use such channels as email, web push, SMS, and App Inbox. - eSputnik provides integrations with website builders, landing page platforms, and online stores through APIs. - The platform boasts comprehensive and convenient functionality, enabling us to launch complex campaigns and analyze their effectiveness without requiring additional technical specialists. - Integrated AI features in the email editor include translation, grammar checking, shortening or lengthening written texts, changing the tone of voice, and creating expert explanations. - Excellent customer support. This was particularly helpful when we encountered a problem with one of our mailings, as the issue was resolved promptly. We have not regretted our choice once; all available functionality works well and is continually expanding.

E-Sputnik combines all ways and channels you need to communicate with your customers. It is very comfortable to run your email, Viber, SMS, PUSH campaign from one dashboard.