"Thanks to eSputnik CDP, we were able to increase conversion rates and customer loyalty, and get better analytics. Compared to other solutions on the market, the main advantage of eSputnik CDP is the ability to collect all customer data in a single customer profile. This guarantees the completeness and relevance of information, which is the basis for further communication. We can be sure that campaigns are sent to the right audience for the right occasion. And even when we use expensive channels for mailing, these costs will pay off. If we have questions about using the platform, the support team always responds promptly and solves all our problems."

Various communication channels, including mobile, web push, emails, and messengers, have significantly contributed to increased customer engagement. Using omnichannel has allowed us to strengthen customer relationships and increase loyalty and trust. As a result, we receive a higher number of repeat orders from satisfied and loyal customers, confirming our strategy's effectiveness.

Our company caters to a diverse audience, so omnichannel functionality is fundamentally important for us. Various age groups within our customer base prefer communication through different channels: some find it more convenient to receive messages in a mobile application, while others prefer email. CDP eSputnik perfectly fulfills our omnichannel needs, supporting communication through email, web and mobile push, In-App, App Inbox, SMS, Viber, and widgets. I would like to highlight web push separately. Conveniently, it can be used for communication with both registered users and those who have not yet registered on the site. Through web push, we capture the attention of new users, offer personalized discounts, send AI-generated product recommendations, provide updates on product ranges, and remind users about abandoned carts. Importantly, all these processes are automated and do not require additional time from our team.