We chose eSputnik because of the possibility of omnichannel campaigns. We can use communication channels from cheap to expensive, depending on the type of content and customer segments. We would also like to emphasize the ease of use of the system. The generative AI implemented in the system plays a vital role in this. It allows us to work on email content directly in the editor: translate, shorten, and expand texts. Also, thanks to the integrated AI in eSputnik, we can automate the creation of entire email modules. Just insert a link to the required page of your website into the module, and AI will generate the block using the description, price, and image on the page. The same gen AI allows you to create texts for push notifications. These solutions significantly reduce the team's time for routine tasks. At the same time, such campaigns receive high CTR.

Thanks to eSputnik CDP, we were able to increase conversion rates and customer loyalty, and get better analytics. Compared to other solutions on the market, the main advantage of eSputnik CDP is the ability to collect all customer data in a single customer profile. This guarantees the completeness and relevance of information, which is the basis for further communication. We can be sure that campaigns are sent to the right audience for the right occasion. And even when we use expensive channels for mailing, these costs will pay off. If we have questions about using the platform, the support team always responds promptly and solves all our problems.

Various communication channels, including mobile, web push, emails, and messengers, have significantly contributed to increased customer engagement. Using omnichannel has allowed us to strengthen customer relationships and increase loyalty and trust. As a result, we receive a higher number of repeat orders from satisfied and loyal customers, confirming our strategy's effectiveness.