We worked with eSputnik as an IT team, helping our eCommerce client integrate the platform. It’s a solid customer data platform for businesses looking to build omnichannel communication. The technical team and customer success managers provided clear, timely support throughout the integration. We got step-by-step guidance, and the scripts were easy to implement without affecting page load speed — everything ran smoothly. Overall, the experience was positive. The integration was completed within the deadline, and we’d be comfortable recommending eSputnik to other clients.

The eSputnik customer data platform has built-in functionality for organizing omnichannel marketing campaigns, while other systems require additional integrations. Thanks to this system, we have implemented omnichannel marketing using the following channels: email, push, In-App, and App Inbox. By combining data from different sources and channels and constantly enriching and analyzing information, we can better understand our customers and provide them with relevant content. This has allowed us to create valuable and exciting campaigns for each audience segment. As a result, conversion from direct marketing increased by +7% over the past year.

The customer data platform helped us to build detailed segments without unnecessary integrations, with which we can continue to work in the system (organize omnichannel mailings in different channels: email, app inbox, web push). We automatically transfer behavioral data from the website via web tracking, and use data on user behavior in mailings. Group building is fast and cohesive. We can use any static and behavioral customer data for segmentation. CDP also provides the ability to build segments based on event parameters; for example, create a segment of users who purchased X product for a certain amount of money during a specific period.