The eSputnik customer data platform has built-in functionality for organizing omnichannel marketing campaigns, while other systems require additional integrations. Thanks to this system, we have implemented omnichannel marketing using the following channels: email, push, In-App, and App Inbox. By combining data from different sources and channels and constantly enriching and analyzing information, we can better understand our customers and provide them with relevant content. This has allowed us to create valuable and exciting campaigns for each audience segment. As a result, conversion from direct marketing increased by +7% over the past year.

The customer data platform helped us to build detailed segments without unnecessary integrations, with which we can continue to work in the system (organize omnichannel mailings in different channels: email, app inbox, web push). We automatically transfer behavioral data from the website via web tracking, and use data on user behavior in mailings. Group building is fast and cohesive. We can use any static and behavioral customer data for segmentation. CDP also provides the ability to build segments based on event parameters; for example, create a segment of users who purchased X product for a certain amount of money during a specific period.

"We chose eSputnik because of the possibility of omnichannel campaigns. We can use communication channels from cheap to expensive, depending on the type of content and customer segments. We would also like to emphasize the ease of use of the system. The generative AI implemented in the system plays a vital role in this. It allows us to work on email content directly in the editor: translate, shorten, and expand texts. Also, thanks to the integrated AI in eSputnik, we can automate the creation of entire email modules. Just insert a link to the required page of your website into the module, and AI will generate the block using the description, price, and image on the page. The same gen AI allows you to create texts for push notifications. These solutions significantly reduce the team's time for routine tasks. At the same time, such campaigns receive high CTR. "