The lead scoring and email tracking are the features I find most useful. In our business, we deal with a lot of leads, so it helps to know who is actually showing interest. I like being able to see when someone opens an email or clicks on a link. We can assign scores to those activities, which gives us a better idea of which leads are worth following up with the first. It's much easier than trying to keep track of everything manually. The follow-up part is also helpful. Once a lead reaches a certain level of engagement, we can plan the next follow-up instead of letting the lead get lost in the list. I also like having the lead activity in one place, so when we come back to lead, we have some context about what they've done previously.

For me, the email campaigns and contact view are probably the two things I use the most. Creating and sending email campaigns is pretty straightforward, and I like being able to see the results after a campaign instead of having to check different tools. It gives me a quick idea of who opened the email, who clicked, and how the campaign is doing. The 360 degree contact view is something I find really useful in day-to-day work. When I open a contact, I can see their previous activity and interactions in one place. So before following up with someone, I don't have to go searching through old emails or different screens to remember what happened earlier. It's one of those things that doesn't sound like a huge feature at first, but once you start using it regularly, it saves quite a bit of time. Overall, it has helped me keep my email communication and contact history more organized.

We mainly use EngageBay for email marketing. I use broadcasts when we need to send something to a group of contacts, and the process is pretty easy once you get used to it. I can prepare the email, select the contacts, check it and schedule it without much hassle. I personally find the email sequences more useful. We have situations where we need to send a few follow-up emails instead of just one and doing that manually can become a bit annoying. With sequences I can set everything up beforehand and let the follow-ups go out automatically. I also like being able to check the email activity from the contact record. If I want to see what emails were sent or how a contact interacted with them, I can find that without jumping between different tools.