Dotdigital offers a comprehensive digital marketing solution. We regularly make use of the form/survey function as well as the mailing facility. We have an integration with our CMS system which helps use keep our distribution lists up to date and ensure we reach our audience effectively. Being able to measure the performance of mailouts helps us to improve our messaging. We have only made limited use of the AI functionality, but are keen to explore more, especially around its ability to provide a more consistent tone of voice across our communications. We get great support from our account manager and also appreciate the added extras such as the Dotdigital Summit.

The drag and drop email builder helps in customizing email marketing campaigns, the quick scheduling helps with automated delivery of these campaigns across multiple channels and I like that segment level analysis can be performed to check the best performing campaigns.

What I like most is how simple it is to create even complex customer journeys and automation workflows using their intuitive drag-and-drop tile system. The visual interface makes it easy to build, edit, and understand sophisticated workflows without needing technical expertise. Another feature I particularly appreciate is the reporting and workflow visualization. Being able to clearly see how contacts move through each stage of a journey makes performance analysis straightforward and helps identify opportunities for optimisation. Another aspect I really value is the support and learning resources available. Dotdigital has an extensive library of online guides, tutorials, and videos that make it easy to learn new features and find answers quickly. In most cases, I've been able to find exactly what I need through their documentation. On the occasions when I couldn't find the answer myself, the live chat support has always been readily available. Every time I've contacted the support team, they've been knowledgeable, responsive, and able to resolve my issue on the first interaction. Having that level of support gives me confidence that help is always there when I need it.