Dotdigital has a great and intuitive platform that I've been using for many years. It has grown and evolved over time, with new features, but continues to be very user friendly. I love how the platform can integrate easily with our website, allowing data to flow in making for smart segmentation and automation. We've seen great ROI on our abandoned basket emails, delivering great engagement and conversion rates. The support teams behind the platform have also been exceptional. We've been put on a plan that has helped us scale the usage as we've scaled in incremental fashion, rather than spilling over and having to pay for a bigger plan than is required at that time. The AI tools inside the platform via WinstonAI has been extremely helpful too, making great suggestions to subject lines and content which has improved open rate and engagement.

The interface is simple and easy to use, without being overly restrictive in what you can do. Integrations run smoothly and are straightforward to set up. All of this comes at a reasonable price, while still maintaining good platform speed. The support team is quick to respond and resolve questions, and the live chat feature means they’re always reachable. Their built-in AI can handle most queries on the first try before you need to speak with an agent, and it’s surprisingly accurate.

The platform allows us to sync all of our digital channels together all under one roof! Blending email, SMS, WhatsApp and personalised journeys all in one place has been a game changer for us.