Setting up customer journey and tracking mechanism

CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages

It's a very comprehensive tool and has greatly facilitated our CRM experience at work.