The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors.

I liked the third-party integration feature. I connected it with our Amplitude account and transferred the data from there. The email and notification workflows are also good.

What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale