The support from the account managers and CSMs has been very helpful in enabling different use cases with very quick turnaround times. The platform is easy to use for all kinds of BTL marketing use cases across channels through the Journey Builder; the only real limitation is your creativity - if you can think of it, the platform can handle it. Integrations with legacy systems are also straightforward. I also like how easy it is to re-export data from the platform so other systems and teams can use it for analytics. Overall, it feels like a complete marketing and tracking solution with very competitive pricing, especially since we use it across multiple markets where we have evaluated other solutions as well. Further, the platform is very scalable with no downtime ever experienced. The only AI experience I have had as part of the tools is with their copy support AI called Scribe to help improve and adjust messaging copies. Having worked with other marketing automation and analytics platforms CleverTap seems to take the lead for me. Lastly, they have also supported us in enabling the solution with tight regulatory data laws by enabling an on-prem solution for us with a very short deployment time.

What I like most about CleverTap is the Journeys feature. It helps us automate campaigns easily, understand user behavior, track user activities in real time, and improve reachability by connecting with users through multiple channels like Push, SMS, WhatsApp, InApp.

The user interface is friendly and easy to navigate. WhatsApp and Email BSP are already integrated, so we didn’t have to do much on that front. Overall, the tool performs pretty well, and when it comes to pricing, it’s on par with other competitors in the market. Support, however, is excellent. I’ve raised quite a few tickets and received a timely replies each time. I’ve also recently noticed that the team has integrated a lot of AI features, which I still need to explore and try out.