I find Braze's UX super friendly. I've used a lot of CRM tools, and it's the friendliest one. It's easy to use and quite flexible and bendable to each company's needs. The components make customization and workarounds easy. I also like the in-app capabilities: they're flexible, easy to set up, and support many different formats. I can customize them with HTML, which is amazing in some cases. The webhook and connected content components let me hook into tools like Google Sheets or internal content sources, which makes copy handling flexible. It's also easy to code and use specific conditions. I found the onboarding quite easy, and they guided us through the month-long process.

I like Braze’s latest AI features and how easy it is to use. I also enjoy the Agent Console and Decisioning Go; they help me segment audiences better and deliver better value to clients. The initial setup was very easy.

I find Braze reliable. As a marketing automation tool, it gives me the freedom to dream up scenarios, and there’s probably a way to apply them. I find the segmentation options rich, with different attributes, event filters, and segment extensions that let me query more to reach exactly the audience I want and create the journey I want using canvas tools and steps. The documentation is straightforward, and adding apps and email sender domains to our setup is usually quite smooth.