I like that Braze gives us a centralized platform for orchestrating customer journeys and coordinating communications across channels like email, push notifications, and in-app messages. Building and personalizing emails is essential for creating relevant experiences, and Braze lets us tailor content based on customer attributes, behaviors, preferences, and journey context instead of relying on a one-size-fits-all approach. Sending outbound emails and managing deliverability are also fundamental, and having orchestration and audience targeting in the same place helps. I’ve also found AI helpful when working on email personalization and Liquid logic. It helped me structure the logic, think through edge cases, and add fallback conditions faster than starting from scratch (even though I still needed to validate everything in Braze).

I like Braze’s campaign analysis tools, real-time activity dashboard, and native MMS dispatch. MMS gives us a high-engagement channel that customers reliably open and act on, and the dashboard makes it simple to see what’s working at a glance.

I use Braze as our central engine for orchestrating real-time, cross-channel customer journeys. It solves the issue of generic static broadcast messaging that fails to capture user attention.