I like Ada’s friendly UI, knowledge base, and continuous improvements. The UI makes it possible to provide the tool to less technical people, and the knowledge articles help people understand it faster. The improvements keep the system up to date in a fast-paced environment.

I like Ada’s natural tone, which makes interactions feel human-like and gives users a better experience, with better flow and understanding. I’m happy with how Ada works and how it keeps evolving; a lot has changed and improved since we started using it, and they make sure it meets customers’ requirements. Ada’s AI reasoning is what prompted us to switch from Ultimate, and the setup was very easy. I also like the planned AI self-improvement feature that will flag issues in conversations itself, instead of me having to diagnose them.

I like that Ada is constantly evolving and bringing in new features that help our business and customers. The MCPs let us analyze conversations using Claude and ChatGPT instead of doing it manually. I also think the relaunched Playbooks version 2 is amazing. Ada automates more of the work we do with it, so we can focus on analysis and prioritizing instead of manually reviewing conversations one by one. When we moved from scripted Ada to generative Ada, it was very easy to set up.