It is extremely effective at re-engaging the lower intent prospects that it does not make sense to spend time on as a human.

It takes the difficult part of content creation and makes it simple and relevant to our target customers / markets

The amount of research that 11 can conduct about a company or individual in addition to linking that research back to my own product is a huge time saver. The time it takes to compile that information and write emails to the lead is quite quick.