Upward is a Japanese company that specializes in providing cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions. Their platform is designed to help businesses enhance sales efficiency and effectiveness by offering features such as activity management, lead tracking, and data analysis. The service integrates seamlessly with various tools to streamline sales processes and improve team productivity. Upward is focused on delivering user-friendly solutions tailored to meet the specific needs of sales teams across various industries.