Ripplr is a B2B retail technology platform that offers Distribution as a Service (DaaS to fast-moving consumer goods (FMCG brands. Established in 2019, Ripplr focuses on digitizing the multi-billion dollar distribution industry by providing a plug-and-play, highly visible, and easily scalable supply chain platform. By integrating advanced technology and data-driven analytics, Ripplr enables brands to manage and digitize distributor operations, financial and backend processes, and logistics management, thereby enhancing efficiency and market reach.
Key Features and Functionality:
- Onboarding Management: Facilitates seamless integration of brands, suppliers, warehouses, and stores through web platforms, Excel uploads, and a dedicated salesman app.
- Product and Price Management: Offers tools for managing products, pricing, special rate cards, and promotional schemes, ensuring dynamic and competitive market positioning.
- Procurement Processes: Streamlines purchase order management, goods receipt notes, purchase returns, and debit note management, optimizing procurement workflows.
- Last-Mile Delivery: Enhances delivery operations with vehicle dispatch processes, a delivery app supporting various delivery statuses, and efficient delivery return management.
- Payment Management: Simplifies financial transactions through payment collections, outstanding management, and payment settlements, ensuring smooth financial operations.
- Logistics Services: Provides comprehensive logistics solutions, including surface transport, warehouse management, air freight, live tracking, and end-to-end fleet management, catering to diverse logistical needs.
Primary Value and User Solutions:
Ripplr addresses the complexities of traditional distribution systems by offering a technology-driven, asset-light distribution network. For FMCG brands, this translates into:
- Enhanced Market Reach: By leveraging Ripplr's extensive distribution network, brands can expand their presence across multiple cities and access a broader retailer base.
- Operational Efficiency: The platform's automation and data analytics capabilities reduce manual processes, minimize errors, and optimize supply chain operations.
- Data-Driven Decision Making: Real-time insights into sales orders, inventory levels, and buying patterns empower brands to make informed decisions, reducing inventory wastage and management costs.
- Focus on Core Competencies: By outsourcing distribution complexities to Ripplr, brands can concentrate on product innovation and brand development, driving overall business growth.
In summary, Ripplr offers a comprehensive, tech-enabled distribution solution that empowers FMCG brands to navigate the complexities of the distribution landscape efficiently, enabling them to scale operations and enhance market penetration.
