Open Web Analytics (OWA) is an open-source web analytics software that allows users to track and analyze how people use their websites and applications. OWA provides detailed statistics about visitors, session durations, geographic data, page views, and more. It can be easily integrated into web pages using JavaScript or PHP, or used alongside popular content management systems like WordPress and MediaWiki through specific plugins.The platform features robust capabilities typical of web analytics tools such as goal tracking, heatmaps, and custom site actions that help website owners gain insights into user behavior and website performance. OWA offers the advantage of data ownership and privacy because it runs on the user's own server instead of relying on third-party services. This makes it a preferred choice for businesses and individuals concerned about privacy and who wish to keep full control and ownership of their tracking data.