Neon Roots is a full-service custom design and development shop specializing in responsive websites and mobile app development. Known for their unique approach to building robust digital products, they emphasize a methodology they call "Rootstrap," which involves a workshop intended to validate the client’s idea before starting costly production. This process helps in aligning the project outcomes with business goals, ensuring that the final product is not only technologically sound but also market-ready. Operating from multiple locations, the company has grown a reputation for creating innovative digital solutions that push the boundaries of technology and design.