Count It is a platform designed to promote health and fitness within organizations by turning physical activity into a team-based challenge. Companies can use Count It to encourage employees to engage in a healthy lifestyle by tracking their steps and workouts, which are synced from popular fitness apps and devices. The platform motivates participants by leveraging gamification elements such as leaderboards and points, creating a fun and competitive atmosphere. Count It aims to enhance employee wellness, foster team spirit, and improve overall productivity through its interactive and supportive fitness challenges.