Iplayable Limited is a premium mobile advertising company founded in 2017, specializing in marketing solutions for mobile developers. The company focuses on user acquisition and app monetization across various app categories, including games, utilities, shopping, and travel. Notable clients include Cheetah, IGG, 37 Interactive Entertainment, Moonton, AliExpress, and Lazada Group. Iplayable Limited has developed its own Demand-Side Platform based on playable ads, integrating with leading Ad Exchanges and Supply-Side Platforms in the industry. The team comprises professionals with 5 to 10 years of experience from companies like Google, Cheetah Mobile, IBM, and Baidu. The company has expanded rapidly, establishing subsidiary offices in Taiwan in early 2018 and in Japan the following year. Funding milestones include an angel round from Vision Ventures and ZhenFund in 2017, followed by a Pre-A round from Northern Light Venture Capital in 2018. Key Features and Functionality: - User Acquisition: Tailored strategies to attract and retain users across diverse app verticals. - App Monetization: Optimized solutions to maximize revenue from mobile applications. - Playable Ads: Development and deployment of interactive ad formats to enhance user engagement. - Proprietary DSP: A custom-built Demand-Side Platform that integrates with major ADX and SSPs for efficient ad placements. Primary Value and Solutions Provided: Iplayable Limited empowers mobile developers to succeed in the global market by offering advanced advertising technologies and services. By focusing on user acquisition and app monetization, the company addresses the critical needs of developers seeking to expand their user base and increase revenue streams. The integration of playable ads and a proprietary DSP ensures that clients benefit from innovative and effective advertising solutions tailored to their specific app categories.